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Product Strategy document is one of the most important artifacts to be prepared for the IP solution or product. This shall include the critical decisions/aspects about the IP solution and provides strategic direction for development and marketing of the IP solution. The main contents of this document include
- Target customer definition and segmentation
- Details of product offering like delivery/engagement models (SaaS, license, )
- Value proposition and Positioning of the product
- Key aspects around legal and IPR
In addition it can also include decisions around product life cycle and partner eco-system. |
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